It’s that time of year again, fundraising season! It’s time to stand for what we believe in and empower women, both young and seasoned. Our 2015 fundraising efforts will go towards two different efforts: one, to help three high school students pay for a portion of her college tuition; and two, to raise money for the nonprofit Dress For Success, whose mission is to promote economic independence of disadvantaged women.
What’s the best way to fundraise money for such wonderful causes, you ask? Here are five tips to get you started.
1. Share Your Why
Allow those you’re pitching to understand why it matters to you that you reach your $250 goal and know how to cater your pitch to different people. It is important to know the facts about where the fundraising money will go, but it’s also important to express your personal connection to the cause. Also, knowing your audience gives you the opportunity to ask for the appropriate amount of money in different situations.
2. Have a Strategy
Make a list of 10 people that you’d like to seek donations from — friends, family, coworkers or other contacts — and write it down. If you plan to coordinate an event to raise money, write down all of the people you plan to invite. Know your strategy for reaching your goal and stick to it.
3. If You Don’t A-S-K You Don’t G-E-T
Asking people to give up their hard-earned money can sometimes be uncomfortable, but remember, if you don’t ask for it, you won’t get it. This is a great lesson not only in fundraising, but also in life. Always ask for what you want; don’t expect anything to fall in your lap.
4. Be Specific
When asking for a donation, instead of asking for a general donation, ask for a specific amount. For example you could say, “I am looking for 10 people to donate $25 each.” This makes people feel more comfortable about their donations when they understand the expectation.
5. Always Follow Up
It is dire that you follow up after asking for a donation. People are busy. People are forgetful. Remember to always give them the benefit of the doubt and simply ask again.
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